Our Tribal Leadership
Peter Schmitt
Peter has 3 big passions in business: purpose, brand authenticity and impassioned people. One cannot exist without the others. He lives for the thrill of helping clients build tribes with authentic brands that deliver competitive business edge.
Highly focused, tenacious and energetic, Peter has worked globally across a range of industries since graduating as a mechanical engineer in 1990. During his first job with Eskom, he was told to slow down.
Rebellious by nature, Peter wants to change the rules.
And when he finds the time he sometimes gets to surf, snowboard, cycle, cook great food, drink good wine or read.
George Craig
“Think left and think right and think low and think high. Oh, the things you can think up if only you try!”.
George, curious lad, slighty mad, is always thinking about brands & how best to connect people to them.
Trained at the Ogilvy Red & Yellow school of advertising in Cape Town and with experience in global advertising agencies, George has a passion for brands, people and advertising, always pushing the limits & the boundaries to make the brand king.
George has a keen interest in technology, arts, film, food & wine & all things divine.
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