Worth reading

How Brands Become Icons: by Douglas Holt

"The only real explanation behind how and why some brands become icons and some remain obscure. As branding professionals we have to become cultural activists..

This book challenges traditional thinking about branding and brand activation - why we've been moved to action since reading it!"

Peter Schmitt

Living the Brand: by Nicholas Ind

This book has been hugely influential in our thinking about how to help organisations to truly engage their people.

Read alongside attending a series of workshop events delivered by Nicholas Ind and recommended as an easy read with a great balance of case studies and theory.

Tribes: by Seth Godin

"Tribes is about leadership. It's about having and doing something that (the right) great people can identify with - and getting on with it.

This book reinforces what Tribalfish is all about!"

Peter Schmitt

Tribal Leadership: by Dave Logan, John King, and Halee Fischer-Wright

This is a must read for anyone who leads a team or a business. It will transform your awareness of where your "Tribe" is now and how to lead them to the next level. There are great case studies and a wealth of learning.

Read it and become a better 'Tribal Leader'

Ogilvy on Advertising: by David Ogilvy

"David Ogilvy very succinctly and candidly provides his philosophy on advertising - what works and what doesn't. 99% still applicable today.

My favourite chapter is the open letter to a client in search of an agency."

Peter Schmitt